Best Branding Books & Blogs

“Inspiration exists, but it must find you working.”
— Pablo Picasso
We’be compiled these resources for the creatives or entrepreneurs looking to gain a deeper understanding of how branding works and/or find inspiration for their projects.


The following blogs are indispensable for us in finding inspiration for new projects.

Visual Journal (branding inspiration)

BP&O (Opinion on branding & packaging)

It’s Nice That (visual inspiration)

The Dieline (opinion on packaging design)

Visuelle (branding inspiration)

Typewolf (what’s trending in type)

Branding Books

Branding in Five and a Half Steps by Michael Johnson

Logo Design Love by David Airey

The Artists Way by Julia Cameron

Logotype by Michael Evamy

The Designer’s Dictionary of Color by Sean Adams

Designing Brand Identity by Alina Wheeler

Identity Designed by David Airey

Archetypes in Branding by Joshua C. Chen and Margaret Hartwell

Don’t Call It That (Brand Naming) by Eli Altman

Branding Instagrams for Inspiration


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